Service
Product Design, Branding
Client
Veloura Beauty
Date
October 1, 2025
Veloura Beauty asked us to design a mobile app that combined a smooth e-commerce experience with a virtual try-on tool. The goal was to create a premium, mobile-first shopping experience that felt like a personal beauty studio.
The brand’s digital presence wasn’t mobile-friendly, users struggled to pick the right shades, and the shopping flow caused drop-offs. They also needed the app to run smoothly on mid-range devices without sacrificing design quality.
We created a lightweight, elegant UI with pastel gradients, refined typography, and modular layouts. The app included an AI-powered try-on for lips and foundation, personalized recommendations, and a simplified one-tap checkout. Performance was optimized with progressive image loading and streamlined navigation.
The app delivered a faster, more intuitive shopping experience. Customers enjoyed the virtual try-on, which reduced returns and boosted confidence in purchases. Veloura gained a strong, cohesive mobile identity that set them apart from competitors.
“Veloura’s new app feels luxurious yet easy to use. The try-on feature has been a game changer and customers love it. The team understood our vision and brought it to life beautifully.”
